Andrea Ferolla and Daria Reina are a couple in life and in creativity. They have been working as creative directors, designers, and communication consultants in the luxury industry for more than twenty years. He draws; she takes pictures. He’s an academic; she’s a cool hunter. He is Italian; she is Franco-Italian. Together, they conceive, design, and create objects. With the help of their invaluable team, they give life to projects and events to share and convey in every possible way their sense of art, beauty, and style.
Seven years ago, they created Chez Dédé, a brand of exclusive accessory, fashion, home decor, and jewelry collections that stand alongside small éditions de charme and collaborations with worldwide luxury brands. Italian craftsmanship, a selection of exquisite materials, and a well-balanced blend of sprezzatura and esprit de finesse are the brand’s distinctive trademarks. Daria and Andrea both personally curate the Chez Dédé Instagram profile, and just like this book, it is the expression of their compulsive love for an authentic Italian lifestyle—and the perfect way to discover their “Dedeist” vision.